New Hero Project

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This very low budget “viral” series was developed to launch the New Hero Project, a Saigon based T-shirt company. NHP focused on a high quality output, acquiring the thread and dyes to ¬†build their product from the ground up. The series wanted to take advantage of the much mythologised¬†Saigon streets, to introduce the idea that something big and out-of-this-world was landing soon.

FFF developed the concept alongside the NHP team and we did a lot of post work, outsourcing the more tricky effects to freelancers. We also developed our own bike rigs and various other grip kit to ensure we could get the shots all working and looking as tight as possible.

Category: Direction, Editing